Bryan Brown reflects on fatherhood in RM Williams Father’s Day campaign
RM Williams has rolled out its 2025 Father’s Day campaign, fronted by veteran Australian actor Bryan Brown.
‘The Role of a Lifetime’ campaign centres on an 82-second film showing Brown spending time with his loved ones on the family’s property in northern News South Wales. A conversation between the Darby and Joan actor and his filmmaker daughter Matilda Brown plays throughout the film, offering viewers insights into the Brown’s thoughts and reflections on fatherhood.
“What defines a good father?” Matilda Brown asks in the film.
“Being around. You know, being there,” the actor states. “When you’re a father, you’re having to not think about you, because it’s their life that’s far more important than your own life. So … it makes you stop thinking about yourself.”
‘The Role of a Lifetime’ is now playing in market via online, digital and in-store channels.
RM Williams has rolled out two other creative campaigns in 2025. The brand worked with digital publisher Man of Many and Catinella on a long-form campaign that offered consumers a behind-the-scenes look into RM Williams’ Adelaide workshop, and the work that does into creating its Craftsman boot.
It also delivered its ‘Grab Life by the Tugs’ campaign with brand experience and marketing agency Banter. The platform was designed to inspire Australians to act upon their bucket list and live their lives.
Crediting Details
COM: Kai Tunley
Head of Creative: Nic Briand
Producer: Skye Campbell
Photographer: Simon Lekias
DOP: Jack Younger
Stylist: Gemma Keil
Hair & Make up: Kristen Brett
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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