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B&T overtakes AdNews as highest-circulating marketing magazine

B&T magazine has overtaken AdNews as the highest circulating marketing title, according to new figures published by the Audited Media Association of Australia today.

According to the AMAA, B&T’s average print distribution over the six months up to September was 13,308. The increase came after the title reduced frequency and increased circulation.

During the circulation period B&T had previously claimed in its pages that each of its three editions – Apr/ May, Jun/ Jul and Aug/ Sep –  covered by the audit had circulations of 18,500.  However today’s audited B&T number for April to September was nearly 30 per cent lower than this claim.

According to the audit, B&T now circulates around twice as many copies of AdNews which is owned by Yaffa Publishing and had a distribution figure of 6,292.

Earlier this year a management buyout saw ownership of B&T pass from Cirrus Media to The Misfits Media.

Elsewhere in  the audit, NRMA’s Open Road had the highest average net distribution of 1,515,664.

 

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