B&T overtakes AdNews as highest-circulating marketing magazine
B&T magazine has overtaken AdNews as the highest circulating marketing title, according to new figures published by the Audited Media Association of Australia today.
According to the AMAA, B&T’s average print distribution over the six months up to September was 13,308. The increase came after the title reduced frequency and increased circulation.
During the circulation period B&T had previously claimed in its pages that each of its three editions – Apr/ May, Jun/ Jul and Aug/ Sep – covered by the audit had circulations of 18,500. However today’s audited B&T number for April to September was nearly 30 per cent lower than this claim.
According to the audit, B&T now circulates around twice as many copies of AdNews which is owned by Yaffa Publishing and had a distribution figure of 6,292.
Congrats b and t. And David. Nice one.
So if I paid for my ad to run in 18,500 copies and I only got 13,000, will BandT give me 30% back?
Worth noting that both are now sent out for free.
@Anon (comment 2)
That is a very good point. Where would that legality lie? With the new owners, or with the old owners (Cirrus)? Would it depend on the contract that was signed by the new owners? I am really interested to understand this.
Any stats on web traffic for B&T, AdNews and other marketing titles?
@Good Point – Your refund would come from the owners at the time you signed the contract.
There’s no reason why you shouldn’t claim a refund – I’d say this is a straight forward case for asking for $ back.
(Although welcome to media land – readers per copy has always been a load of rot and both magazines above have started sending out free copies recently so even the audited figure is rot too).
Hi Curious,
B&T and AdNews both choose not to audit their web traffic (you’re welcome to draw your own conclusions why that might be).
Mumbrella’s audited Australian traffic as of October 2014: 752,059 page impressions, 423,616 sessions, 11,412 average daily UBs.
Cheers,
Tim – Mumbrella
They leave 1,000 copies a month on Level 11 @ GroupM. I wonder how those figure in these calculations.