F.Y.I.

Buchan consulting expands and unveils new website

Buchan Consulting has hired Emma Kirkaldy as account director of the Corporate Practice and Lara Sutherland as a senior account manager for Health.

The announcement:

Buchan Consulting has hired two new senior resources due to its substantial organic business growth and new client wins. The hires coincide with the launch of a new website and brand refresh.

Emma Kirkaldy joins as Account Director of the Corporate Practice and Lara Sutherland joins as Senior Account Manager for Health.

Emma Kirkaldy has over 20 years’ experience working in PR agencies and client-side in Australia and the UK, she joins Buchan from ClickView, a consumer-tech company working in the digital video space, where she was Head of Marketing. Previous experience includes running her own UK PR and marketing agency for over 10 years and Burson-Marsteller Sydney, where she was a Manager for the Brands Division.

Lara Sutherland is a strategic and creative communications professional with experience across both consumer health products and prescription medicines, including integrated communication planning, HCP and KOL engagement as well as media relations, SEO and digital strategy. She joins from Pegasus, a specialist UK health and wellness agency which last year won PR Week’s Specialist Consultancy of the Year.

Rebecca Wilson, Principal of Buchan Consulting, says the additions will continue to support growth for the agency.

“We are focused on bringing in the right talent and skills to deliver for our clients – both Emma and Lara have unique and specialist experience meaning we can continue to provide our clients with access to the brightest and most strategic minds.”

Among others, new client wins include Novo Nordisk and Australian Psychological Society for health and Simavita, Benitec, Innate Immunotherapeutics, Hatchtech in the Investor Communication team. Buchan was also appointed to work with the Victorian Comprehensive Cancer Centres, one of the largest infrastructure projects in Victoria.

Buchan Consulting has also unveiled its new website www.buchanwe.com.au to coincide with a brand refresh and the expansion of its team.

Source: Buchan media release

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