WE Buchan expands digital and consumer teams with senior appointments

Communication agency WE Buchan has appointed Edge’s Josie Schwarzer as the agency’s digital lead alongside Jen McDermott who has been named as an account director.

General manager Gemma Hudson said: ““We’re thrilled to have Josie and Jen join WE Buchan at a time when we’re expanding our client base and the services we offer. Each of their unique skill sets will add value to our clients and help drive continued growth across the agency.”

Schwarzer joins from Edge and has more than nine years international experience in content marketing and public relations.

She said: “As the communication landscape rapidly evolves with the growth of digital platforms, it’s critical clients are aware of the opportunities they present to reaching their audiences.

“WE Buchan is plugged into the digital world and can draw on global best practise through its partnership with global communication agency WE.”

McDermott joins WE Buchan from The Travel Corporation where she was responsible for driving its PR strategy across its global family of brands in Australia, including Trafalgar, AAT Kings and Contiki Holidays.

Jen McDermott

Jen McDermott

I’m very excited to be part of WE Buchan’s growing Consumer business and look forward to leading our tight-knit and committed team to delivering the best communication outcomes for our clients,” McDermott said.


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