Budget Direct appoints 303Lowe to handle creative following pitch
Budget Direct has appointed 303Lowe Sydney to handle its creative account following a competitive pitch, Mumbrella can reveal.
303Lowe Sydney beat out Host and BMF for the appointment, with the final stages of the pitch between Host and 303Lowe
Nick Cleaver, CEO, 303Lowe, said in a statement: “Budget Direct are a company with huge ambitions, and an appetite to do ground breaking work, so from the very beginning we felt there was a strong shared mindset between us as a team. The prospect of working with Budget Direct to deliver transformational growth is an inspirational challenge. We’re immensely excited by the opportunity.”
The agency will be responsible for Budget Direct’s creative advertising, including TV, print, outdoor and radio and is tasked with driving growth for the insurer and “building on the brand’s high awareness to generate even more consideration and conversion amongst consumers”.
Richard Morgan, ECD at 303Lowe, said in a statement: “Budget Direct challenged us to create an idea that would take their brand to the next level. They’ve been incredibly opened-minded and collaborative throughout the whole process, and this refreshingly direct approach really set the pace for the entire pitch. We’re very proud to be working with them.”
Last month Budget Direct director of marketing and digital Jonathan Kerr told Mumbrella the team was unsure if audiences would see more or less of its aliens after the pitch.
“At Budget Direct, we never rest on our laurels and what we’ve always been striving to do is ‘can we do even better’. That’s what the pitch process is all about. We have absolutely no idea yet if you’ll see more aliens or less aliens, it’s just about better connecting with the customers and once again, trying to stay ahead of the competition in the way we differentiate ourselves,” Kerr said at the time.
Animation house Liquid Animation worked on the production of the aliens campaign.
Miranda Ward
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