Budget Eyewear looks to Wunderman and Campaign Palace
The Campaign Palace Sydney and Wunderman have picked up the brand strategy, advertising, in-store marketing, direct and digital marketing business for Budget Eyewear.
The announcement:
Budget Eyewear has appointed The Campaign Palace Sydney and Wunderman to handle its account following a competitive pitch.
Budget Eyewear, part of the leading global eyewear manufacturer, Luxottica Group, operates 130 stores throughout Australia and New Zealand.
The Campaign Palace and Wunderman, which joined forces in a partnership pitch, will be responsible for brand strategy, advertising, in-store marketing, direct and digital marketing.
“Budget Eyewear is delighted that the Palace and Wunderman will be our new creative and marketing partners. We were really impressed by the energy and enthusiasm of the team, their strategic insights and leadership and the strength of the DM offer,” says Budget Eyewear Marketing Manager, Penny Parkinson.
