Bulk Nutrients signs naming rights sponsorship deal with Run Melbourne

Australian sports supplement brand Bulk Nutrients has signed on as a major sponsor of annual 10km Run Melbourne.

The announcement:

PRESS RELEASE

Bulk Nutrients Sponsors Run Melbourne

In an exciting first for both parties, Australian sports supplement brand, Bulk Nutrients, has confirmed a major sponsorship of one of Melbourne’s most iconic sporting events, Run Melbourne.

The partnership was created by Sponsorship HQ and will see Bulk Nutrients enjoy naming rights of the 10km course – to be known as the Bulk Nutrients 10km – as well as a host of other sampling and on-course activation benefits.

Paul Kennedy, SponsorshipHQ Sales Manager, said, “It is always a thrill to create partnerships such as this one, where the product is ideal for the audience. The Bulk Nutrients brand and product range is a perfect fit for Run Melbourne and its active, health conscious participants.”

Run Melbourne has been a key event in Melbourne since its inception in 2008 with over 20,000 participants expected to run this year’s event. Runners will commence at Federation Square and make their way around the city of Melbourne, past much-loved sights including the MCG and Shrine of Remembrance and through the Royal Botanical Gardens and Docklands.

Lisa Homes, CEO of event owner Sole Motive, said “2016 marks a milestone in Run Melbourne’s nine-year history. Courses, including the Bulk Nutrients 10km course, have been re-routed ensuring fresh, fun and diverse new tracks with less congestion. We are delighted to welcome Bulk Nutrients as a new partner of the event.”

In addition to naming rights of the 10km course, participants in the event’s training runs and on the day will be provided with samples of Bulk Nutrients product, and can expect onsite activations, race tips from Bulk Nutrient ambassadors and access to special offers.

Ben Crowley, Bulk Nutrients Director, said, “We are thrilled to be working with Run Melbourne, an event which inspires people of all walks of life to get active. Exercise, and particularly running has so many benefits, increasing general health as well being a great way to beat depression.

Bulk Nutrients is a 100 percent Australian owned and operated sports supplement manufacturer employing close to 50 people. We have a huge range of products including proteins, amino acids, pre workouts and recovery products and believe partnering with Run Melbourne will provide a powerful boost to our brand awareness in a fantastic interactive way.”

The product sampling on the course will be Electrolyte Plus, which has been formulated for those participating in activities which require high carbohydrate levels for glycogen replenishment and electrolyte replacement. Combining the monosaccharide, Dextrose with the multi chained carbohydrate, Maltodextrin, Electrolyte + provides optimal gastric filling with a larger molecular weight.

This combination includes magnesium, potassium, sodium and calcium in doses which are conducive to effective electrolyte replenishment.