Bullfrog secures Oxfam Australia’s creative account
Independent creative agency Bullfrog has won the creative account of Oxfam Australia following a pitch process.
The agency worked with Oxfam Australia earlier this year on a campaign, The Trillion Dollar Bill, which was a receipt listing over 8.4 billion items that the world’s ten richest people can afford to buy – including the solutions to ending poverty.
Oxfam Australia has an upcoming repositioning activity with the goal of “reinvigorating itself locally and launching a new brand proposition tackling inequality”.
Marketing communication manager at Oxfam Australia, Ivor Vaz, said Bullfrog will help Oxfam Australia stand out in an “incredibly sector”.
“We know we’re going to need to be bold in order to attract attention and engage the Australian public in tackling inequality to end poverty,” he said.
“Bullfrog bought a powerful combination of strategic insight, commercial thinking and provocative creativity to the table. Their ability to provide a long-term view on what success looks like and develop a platform with longevity and relevance made them the natural choice to partner with Oxfam Australia into the future.”
Managing director and partner at Bullfrog, Matilda Hobba, said: “We’re both grateful and excited to be able to help Oxfam Australia on their critical mission to tackle the global inequality crisis.
“Their collaborative nature – paired with their ambition to challenge convention and make real impact – makes this a very special partnership, and one that we value considerably.”
The client win came after Bullfrog appointed a senior creative duo from Saatchi & Saatchi, Simon Bagnasco and Alex Speakman, as the agency’s partners earlier this year.
Australian-owned mattress retailer, Ecosa, was another brand that joined Bullfrog’s client portfolio this year.
A new brand campaign for Oxfam Australia from Bullfrog is set to go live towards the end of July 2023.
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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