Bullfrog showcases a life well-slept in first brand campaign for Ecosa
Australian mattress company Ecosa has released its first brand campaign via creative agency Bullfrog, showing the vibrant life that only a good night’s sleep on a comfy mattress could bring.
The integrated campaign was launched across BVOD, out-of-home, radio and digital. The tone was set by the comical and theatrical performance, bringing to life the feeling of waking up well-rested, a feeling that only a solid eight hours of shuteye on an Ecosa mattress can deliver.
The campaign was produced in collaboration with Canadian comedy director, Aleysa Young, and musical theatre composer, Connor Morel.
“Given how competitive the bedding category is – particularly within Australia – we knew we needed to make something that worked its socks off,” said Mike Doman, partner – foundations and communications at Bullfrog.
“Ecosa’s purpose – ‘Creating the world’s best sleep so you can create what’s best for the world’ – recognises that the real benefit of a good sleep is in that you show up as a better parent, friend, partner or colleague tomorrow.
“The team has managed to bottle that feeling into 30 seconds of hard-working film, radio and a suite of supporting assets that can be expanded on for years to come.”
Rowena Graham, head of brand at Ecosa, “As a category, we see a race towards features and low prices. While we always strive to develop top-quality, affordable products, it’s our mission to educate people on what a great night’s sleep brings to your day.
“We want to elevate the thinking around sleep – and inspire people to invest in theirs. Because living well slept is the ultimate benefit of great bedding and mattresses – and there’s no feeling quite like it.”
Bullfrog was appointed as Ecosa’s creative partner in March, following a competitive pitch.
Credits:
Client: Ecosa
Creative + Production: Bullfrog
Media: Half Dome
Director: Aleysa Young
DOP: Max Walter
Production Designer: Yvette Turnbull
Studio: Dreamscreen Australia
Composer: Connor Morel
Sound: Ed Colman at Special Productions
Offline and Online Edit: Josh Dey
Colourist: Ted Deacey
VFX: LateNite
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