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Bulmers cider pushes ‘best over ice’ tag with cheeky one liners

Clemenger BBDO Melbourne has developed a new point of sale campaign for Carlton United Brewers aiming to educate drinkers that Bulmers Cider is best consumed over ice.

The work includes one-liners such as “Ice hasn’t caused an impact like this since the Titanic” and “Quick. Thaw Walt Disney. We’ve found a better use for the ice.”   

The activity includes posters, coasters and bar mats to be placed in selected venues where the drink is sold.

Bulmers is made under licence in Australia by Carlton United Brewers.

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