Brisbane-based BCM wins Bundaberg Brewed Drinks

Bundaberg Brewed Drinks has moved its full advertising account over to Brisbane-based agency BCM, after ten years with Publicis Mojo.

The announcement:

After an extensive review Bundaberg Brewed Drinks has moved its account from incumbent of ten years Publicis Mojo to BCM.

BCM will work with Bundaberg Brewed Drinks on its entire portfolio of products including the iconic Ginger Beer, its Sparkling Selection, Lemon Lime and Bitters, and Sarsaparilla.

The agency will provide BBD with a fully integrated package of strategy, creative, media, digital and social media solutions.

“Mojo has been a terrific partner for us and we’ve achieved great things together over the years. We sincerely thank Rob Kent and the Mojo team for all their great work. We just felt it was time for some new ideas,” stated Bundaberg Brewed Drinks CEO and Managing Director, John McLean.

“BCM demonstrated a deep understanding of our business and culture. We’re very much looking forward to working with them and exploring new opportunities to grow our business,” he added.

Paul Cornwell, BCM Managing Director, said that “We have wanted to work with the Bundaberg Brewed Drinks team for many years so this is a very exciting appointment for us. They are a great company with excellent products and we look forward to working with John McLean and the BBD team. Everyone at BCM is pumped,” Cornwell added.

The appointment is now effective and is in transition.

Source: BCM press release


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