Bupa creative pitch down to a shortlist

Bupa logoPrivate health care provider Bupa is down to a shortlist of agencies as it reviews its creative account, with incumbent Clemenger BBDO Melbourne declining to repitch the business.

Mumbrella understands the agencies on the shortlist include Big Red, Publicis Mojo and Ogilvy, with the successful agency is expected to be announced in mid-April.

All agencies contacted declined to comment.

Clemenger has held the account since June 2009, when it was appointed alongside fellow Omnicom agency OMD, which currently handle’s the brands media buying.

Independent agency The Hallway manages the Bupa brand’s aged care offering.

Big Red is best known for its work with Coles, while Publicis Mojo has worked with Qantas on its Loyalty program and has recently repositioned Oporto and Ogilvy currently holds the Myer account, but is waiting to see if it retains it in a shootout with Clemenger BBDO Melbourne.

Clemenger were behind Bupa’s ongoing “Find a healthier you” campaign.

Miranda Ward


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