Burgen bread saves women in awkward situations
A campaign created for Burgen bread by BMF Advertising in Sydney shows women who find solace in awkward situations with sandwiches made from the George Weston Foods brand bread.
Two television commercials launched Sunday feature the tagline “formulated for your world” and “your body works better with Burgen” to show how the health benefits of the bread help people in real life.
When a woman gets stuck in a lift with a clingy colleague she tucks into a sandwich ‘to help her heart through’ the elevator ride, while another ‘finds her strength’ in the sandwich when forced to sit next to a competitive mother at their daughter’s gymnastics performance.
