Burst balloon: Seven’s Blow Up launches to 288k metro viewers

Kalila Welch

May 16, 2023 10:00

Seven’s new balloon art reality program, Blow Up, launched on Monday night to an audience of 288,000 metro viewers, with Nine taking the overall share win for the evening.

The new format launch may have been overshadowed by the return of Ten’s much-loved Have You Been Paying Attention, which launched its 11th season to an audience of 633,00 metro viewers – the highest rating entertainment program for Monday night.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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2 COMMENTS

Version 16 May 23

That must be so deflating for Seven.

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I feel like I'm reading satire 17 May 23

“Seven’s new balloon art reality program, Blow Up” – how is this a thing? Like LegoMasters I can understand the appeal, but balloon art, for an entire series?!

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