Burst balloon: Seven’s Blow Up launches to 288k metro viewers
Seven’s new balloon art reality program, Blow Up, launched on Monday night to an audience of 288,000 metro viewers, with Nine taking the overall share win for the evening.
The new format launch may have been overshadowed by the return of Ten’s much-loved Have You Been Paying Attention, which launched its 11th season to an audience of 633,00 metro viewers – the highest rating entertainment program for Monday night.
The episode topped all three key advertising demographics, giving a healthy bump to Ten’s overall share for the evening, which came in at 21.9%, versus 16.4% on Sunday evening.
Overall, Seven News was the top rating program for Monday night, with 993,000 metro viewers, followed by Seven News at 6:30, which saw 930,000 metro viewers tune in. Nine News had 819,000 and Nine News at 6:30 saw an average of 813,000 metro viewers.
Back to entertainment, and The Chase Australia on Seven came in second place, with 582,000 metro viewers, while Ten’s Masterchef Australia had 552,000.
Next was Home and Away on Seven, with 473,000 metro viewers, then ABC’s Australian story, with 436,000 and Nine’s Hot Seat with 421,000. For its second episode, Nine’s The Summit brought in 400,000 metro viewers.
As mentioned, Nine Network (27.2%) won overall share for the evening, followed by Seven with 25.1%, Ten with 21.9%, and ABC on 17.9%.
The top-rated primary channel was Nine with 19.5%, but the top-rated multichannel was 7Two with 3.5%.
In the latest Daily Consolidated 7 Total TV report for 8 May, Seven News was the #1 program with 1.7 million metro viewers with a 3% uplift, and 49,000 on national BVOD.
The program with the biggest uplift of 214% was an episode of 9-1-1 on Seven, with 471,000 Total TV viewers and 41,000 on national BVOD.
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That must be so deflating for Seven.
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“Seven’s new balloon art reality program, Blow Up” – how is this a thing? Like LegoMasters I can understand the appeal, but balloon art, for an entire series?!
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