Business Insider Australia to close in reported ‘global strategic decision’
As reported in the Sydney Morning Herald this morning, Business Insider Australia is set to close, following the decision from the parent company to wind up the local publishing licence, currently with Nine.
After an 11-year “exclusive representative” deal with Nine, and formerly Allure Media (Fairfax), the licensing deal with the publisher, Insider Inc will change in March.
A Nine spokesperson told Mumbrella that Pedestrian Group, which currently houses Business Insider Australia, and Insider are “pursuing a commercial arrangement” that would see Nine continue to commercialise its inventory in the local market and “across Insider more broadly”.
