BWM Dentsu rolls out next phase of Citipower, Powercor, United Energy campaign

Victorian energy distribution networks CitiPower, Powercor and United Energy have launched a new phase of their ‘Good People In Power’ brand platform, created by BWM Dentsu.

The new creative builds on the trio’s 2019 brand campaign, which starred workers from the three companies, who are continuing the conversation about frontline energy workers with Good People In Power.

Between them, CitiPower, Powercor and United Energy move electricity to and from more than 1.8 million homes across the state, and the new brand platform introduces Victorians to more team members telling stories about how they ensure people get the electricity.