BWM launches new campaign for Birds Eye
BWM has created a new campaign for Birds Eye’s frozen vegetables that highlights where its products are grown: “The lush fields of Tassie”.
The campaign includes a telecast sponsorship of the Australian Open as well as print, digital and outdoor.
This is simple, relevant, told well and with great Birds Eye branding.
Not an ward winner – just a sales driver.
Does the job. Degrading category to work in though. Animated birds and farmers … lol
They look like Angry Birds. But don’t do anything angry. Remnent of rejected concept?
i’m sure they get underpaid immigrants to pick the peas.
Nearly peed myself when I saw this. But it wasn’t funny. Maybe they have an App waiting in the wings?