BWM launches new campaign for Birds Eye
BWM has created a new campaign for Birds Eye’s frozen vegetables that highlights where its products are grown: “The lush fields of Tassie”.
The campaign includes a telecast sponsorship of the Australian Open as well as print, digital and outdoor.
Simplot general manager of marketing Tara Lordsmith said: “This wonderful campaign developed by BWM encourages consumers to join us in backing our local producers by buying our Birds Eye Field Fresh Australian Grown range of frozen vegetable products”.
Credits:
- Executive creative director – Rob Belgiovane
- Creative Director – Shaun Branagan
- Creative Group Heads – Amy Hollier and Gus Johnston
- Executive Planning Director – Jamie Mackay
- Account Service – Group Account Director Belinda Murray Account Exec Lewis Muholland
- Production House – XYZ
- Simplot
- General Manager Retail Marketing – Tara Lordsmith
- Senior Brand Manager – Sue Scott
- Brand Manager – Lana Gilbert
This is simple, relevant, told well and with great Birds Eye branding.
Not an ward winner – just a sales driver.
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Does the job. Degrading category to work in though. Animated birds and farmers … lol
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They look like Angry Birds. But don’t do anything angry. Remnent of rejected concept?
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i’m sure they get underpaid immigrants to pick the peas.
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Nearly peed myself when I saw this. But it wasn’t funny. Maybe they have an App waiting in the wings?
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