BWM Melbourne looks to UK direct agency for new MD
After a six month search, BWM Melbourne has replaced managing director Hugh Nairn, who left in August last year to join Big Red, with the boss of a digital and direct agency in the UK.
Carl Ratcliff, who was executive planning director at Elvis Communications, a direct and digital agency owned by the Cossette Group, joins the Photon-owned agency on April 16.
Before Elvis, he held senior planning roles at Lowe and TBWA London. Clients he has worked with include Waitrose, Sky, Sony Playstation and Cadbury Schweppes.
Ratcliff will helm the agency of 30, with clients including Kmart, GE Money and Simplot brands Leggo’s, I&J, Edgell and Birds Eye.
BWM Group CEO Paul Williams said in a statement: “We have been scouring the globe for an individual with the right talent to lead our Melbourne division to the next level and we have found that person in Carl.”
“In addition to his gold class background in strategic planning, Carl also brings a unique combination of strategic smarts, global experience and relationship management at a senior level. His appointment is a great addition to our talented Management Board which includes Melbourne Creative Director Shaun Branagan.”
Carl is an outstanding talent and a great guy.
There’s absolutely no Australians who can do this job?
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