BWM wins Carhistory.com.au
BWM has won the creative account of Carhistory.com.au after a four-way pitch.
The Photon Group agency, which last week announced it was cutting eight jobs following the loss of client Telstra, will take on a campaign to launch a consumer facing brand for Carhistory.com.au and position the portal as a must-have tool used car buyers.
The campaign will run across TV, print, digital and billboards.
BWM Sydney general manager, Simon Hadfield said: “Car History is a dynamic challenger brand looking to shake things up in its category. BWM looks forward to partnering them throughout this journey”.
Julie Coffey at Carhistory.com.au added: “BWM was the perfect fit for this campaign. Their strategic approach and creative ideas nailed the brief as we move into this new chapter for the brand.”
