BWM wins The Benevolent Society
Community charity The Benevolent Society has appointed Belgiovane Williams Mackay to handle its strategy and creative. The announcement:
Australia’s first charity has appointed one of Australia’s largest creative agencies, Belgiovane Williams Mackay, as its strategic and creative partner, following a competitive pitch. Recently The Benevolent Society invited a select group of agencies to pitch.
The partnership begins this month with a project aimed to reposition The Benevolent Society as a brand synonymous with creating caring and inclusive communities and a just society. This will then lead into a new creative campaign that will launch before the year’s end.
The Benevolent Society’s Chief Executive Officer, Richard Spencer said: “We’re thrilled to be working with BWM. Their great combination of strategic and creative strengths will take us into bold new territory as we step up our efforts to increase our profile and national presence.”
“This organisation is a fascinating and remarkably important part of Australia’s social fabric.
BWM is delighted to have been invited and engaged to assist The Benevolent Society as they move towards their bicentenary,” said BWM Executive Creative Director, Rob Belgiovane.
The Benevolent Society began as a NSW based network in 1813 and has expanded to a national reach today, with more than 700 staff and 600 volunteers advocating positive social change.
Source: BWM press release
