BWS appoints DDB as its creative agency

Woolworths liquor chain BWS has appointed DDB as its creative agency.

The appointment comes two months after the company called for expressions of interest from agencies.

“We are incredibly excited about our new partnership with DDB Sydney,” said Andrew Hicks, general manager of Marketing for the Woolworths Liquor Group.

“At the outset, our goal was to find a full service agency capable of transforming the BWS brand. We have every confidence that a partnership with DDB Sydney will deliver just that,“ he said.