BWS launches exclusive in-app deals for customers

May 29, 2024 4:27

BWS has launched ‘Appy Deals’ – exclusive in-app deals said to bring more value to its customers.

Available to customers in-store and online, the Appy Deals have been welcomed overwhelmingly since launching on May 1.

In the first days live, BWS saw 21,000 Appy Deal transactions, 52,000 new app registrations, and 110,000 new app downloads.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Appy Deals BWS Eddie Schweitzer Endeavour Group

Latest

Stop calling it 'organic': A plea for honesty in digital marketing

The BOM's horrible new site provides a great comms case study

Yahoo tells advertisers to call off the search

NSW revives ‘shocking’ 13-year-old UK campaign for new anti-tobacco push

Unmade Index ends the week on an uptick, but loses 5% across October

BWS launches exclusive in-app deals for customers

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE