BWS launches exclusive in-app deals for customers

BWS has launched ‘Appy Deals’ – exclusive in-app deals said to bring more value to its customers.

Available to customers in-store and online, the Appy Deals have been welcomed overwhelmingly since launching on May 1.

In the first days live, BWS saw 21,000 Appy Deal transactions, 52,000 new app registrations, and 110,000 new app downloads.

“This is such an exciting initiative, allowing customers to unlock even more value at a time when we know Australians are looking for great deals,” said Eddie Schweitzer, head of growth and retention at BWS.

“Appy Deals will give our customers great prices on the favourite drinks at BWS right across beer, wine and spirits,” Schweitzer continued.

“All you need to do is look for the blue ticket items in store, and scan your BWS app at the counter to redeem your discount.”

Woolworths’ Everyday Reward members will be able to take advantage of the Appy Deals through their existing memberships, streamlining the process for current customers.


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