Cadbury targets singles market signing up its ‘deliciously ugly’ Picnic bar to Tinder
Cadbury is targeting the singles market, with its ‘deliciously ugly’ Picnic bar set to become a member of the mobile dating app Tinder.
The confectionary company signing up to the dating app follows on from McDonald’s jumping on board in August.
Cadbury is getting users to sign up to attend a ‘Singles Party’ in Melbourne next month co-hosted with Nova.
Stephanie Ringwood, Cadbury Bars brand manager, said in a statement: “Picnic is famous for being the Deliciously Ugly chocolate bar that Australians love, and what better place to find love than Tinder.
“Picnic is complete proof that it’s not all about good looks. After all, we know most Australian’s have already seen Picnic unwrapped and like what they see!”
“We are excited to see how Picnic stacks up against Aussie singles, and we’re delighted to have Tinder and Nova on board to help us find out.”
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Confectionary company?
I was taught that a confectionary was a place that sells confectionery.
What say you?
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I wonder how many bars this will sell.
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