Cadbury targets singles market signing up its ‘deliciously ugly’ Picnic bar to Tinder

Miranda Ward

October 6, 2015 12:28

Cadbury is targeting the singles market, with its ‘deliciously ugly’ Picnic bar set to become a member of the mobile dating app Tinder.

The confectionary company signing up to the dating app follows on from McDonald’s jumping on board in August.

Cadbury is getting users to sign up to attend a ‘Singles Party’ in Melbourne next month co-hosted with Nova.

Stephanie Ringwood, Cadbury Bars brand manager, said in a statement: “Picnic is famous for being the Deliciously Ugly chocolate bar that Australians love, and what better place to find love than Tinder.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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2 COMMENTS

JG 6 Oct 15

Confectionary company?

I was taught that a confectionary was a place that sells confectionery.

What say you?

Dude 7 Oct 15

I wonder how many bars this will sell.

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Cadbury targets singles market signing up its ‘deliciously ugly’ Picnic bar to Tinder

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