Cadbury unveils ‘Joyville’ TV ad two days after shooting it

Saatchi and Saatchi has launched a new ad for the next stage of Cadbury’s ‘Joyville’ campaign.

The ad was based on an experiential event in Sydney on Thursday, where commuters were presented with free chocolate when a Cadbury’s steam train visited Sydney stations.

The project – which saw the redecoration of the train was led by by experiential agency Wonder while the ad was created by production company Jungleboys in just two days, using footage from the event.


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