Cadbury’s Joyville campaign re-launches on Sunday night with new TV campaign

Cadbury will launch its 2013 Joyville campaign on Sunday night with a 30-second TV ad to follow up last year’s successful launch.

The new ad – called “Joyville Special Delivery” – promotes a customer giveway by the chocolate company.


It will offer 1000 chocolate blocks a day – 42,000 in all – to be delivered to winners who log on to its website to enter the competition.

In addition, six entrants will win a home-delivered chocolate sculpture by a person who looks like the main delivery man character in the purple balloon-themed TVC.
  • Advertising: Saatchi & Saatchi Sydney
  •  Production: Goodoil
  •  Post Production: Goodoil
  • Experiential: Wonder
  •  Digital: Visual Jazz Isobar
  •  Media: Carat
  •  PR: Royce

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