News

Cadbury’s Joyville campaign re-launches on Sunday night with new TV campaign

Cadbury will launch its 2013 Joyville campaign on Sunday night with a 30-second TV ad to follow up last year’s successful launch.

The new ad – called “Joyville Special Delivery” – promotes a customer giveway by the chocolate company.

 

It will offer 1000 chocolate blocks a day – 42,000 in all – to be delivered to winners who log on to its www.joyville.com.au website to enter the competition.

In addition, six entrants will win a home-delivered chocolate sculpture by a person who looks like the main delivery man character in the purple balloon-themed TVC.
Credits:
  • Advertising: Saatchi & Saatchi Sydney
  •  Production: Goodoil
  •  Post Production: Goodoil
  • Experiential: Wonder
  •  Digital: Visual Jazz Isobar
  •  Media: Carat
  •  PR: Royce
ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.