Cadbury will launch its 2013 Joyville campaign on Sunday night with a 30-second TV ad to follow up last year’s successful launch.
The new ad – called “Joyville Special Delivery” – promotes a customer giveway by the chocolate company.
It will offer 1000 chocolate blocks a day – 42,000 in all – to be delivered to winners who log on to its www.joyville.com.au website to enter the competition.
In addition, six entrants will win a home-delivered chocolate sculpture by a person who looks like the main delivery man character in the purple balloon-themed TVC.
- Advertising: Saatchi & Saatchi Sydney
- Production: Goodoil
- Post Production: Goodoil
- Experiential: Wonder
- Digital: Visual Jazz Isobar
- Media: Carat
- PR: Royce