F.Y.I.

Calbee and Hook Creative Studio launch new Hooleys Waves campaign

September 2, 2024 8:00

Calbee and Hook Creative Studio have teamed up to launch ‘Crave the Crunch’ – a new campaign for Hooleys Waves.

The announcement:

Calbee is excited to announce the launch of its new platform for Hooleys Waves, titled ‘Crave the Crunch,’ created in collaboration with independent agency Hook Creative Studio. This campaign marks a fresh direction for Hooleys Waves, highlighting the irresistible crunch and delicious taste that make them the perfect snack for any occasion.

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Topics

Calbee Carly Williams Hook Creative Studio Hooleys Waves Natalie Johnson Pat Langton

2 COMMENTS

Hooley Dooley 4 Sep 24

Scripts a work of art.

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Please explain 8 Sep 24

I don’t get it. “Some of them are…safe?”. It bugs me trying to figure out what they’re muffling about. I can’t tell what’s so unique about the crunch. I feel more irritated rather than humoured.

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