CampaignLab wins AMP PR account

Public relations agency CampaignLab has won the PR account for financial services company AMP following a competitive pitch.

The appointment will see CampaignLab support and amplify AMP’s consumer PR program across Australia.

Andy Scales is the director at CampaignLab

Andy Scales, CampaignLab director, said the agency is excited to roll out a set of initiatives for the financial services company.

Lachlan Johnston, director of media and communications ad AMP, said: “AMP has a clear focus to take our customer goals based approach to a new level, introducing a range of products and services to disrupt the status quo. We wanted an agency partner that shared our vision and could provide a true creative spark.”

The win follows recent growth for the agency, appointing Samra Avdic as its PR and branded entertainment consultant.

Advic joins from Dry July where she was a PR and marketing intern for six months.

Ariana Shutte has also started with the agency as an account manager, moving from her previous job as an account manager at Sauce Communications.

CampaignLab’s video production arm has also expanded appointing Max Lebigre as a creative director at the start of the year.

The agency’s clients include TomTom Telematics, Go People, TwoPointZero, OPPO and AMP.


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