Campbell Arnott’s pitches creative for entire business with four agencies in contention
Campb
ell Arnott’s Australia is reviewing its creative arrangements as it looks to consolidate its entire business with just one agency putting DDB Sydney and Clemenger BBDO Sydney on alert, Mumbrella can reveal.
The company confirmed four agencies including the incumbents are involved in the ongoing pitch. DDB Sydney currently handles the Arnott’s accounts while Clemenger BBDO Sydney works on the Campbell’s brands.
BMF and Ogilvy are also in the running for the multi-million dollar business.
Consolidation = agency with the cheapest price wins.
Good luck y’all!
My money on Clems losing.
Ogilvy dark horse to take the lot.
Interesting thought process that leads to requirement to consolidation of creative. By definition does that not limit creative output?
Ogilvy are the safe network. BMF are the dark horse. The work they’re doing on Aldi is second to none and Aldi are killing it