Can Facebook’s remarketing tools improve customer retention?
In this guest post, Joe Brown breaks down the targeting and remarketing advantages that Facebook offers brands, and why it’s too soon to ditch the website.
Do you think a website is still necessary when Facebook is now practically a one-stop-shop for everything that you need in marketing?
While Facebook is now the most widely-used platform, frankly I believe that running a website is still super important.
Targeting website visitors, I believe, is still the best way to capture leads. However, not everybody has impressive traffic to their website; some don’t even have one.
It’s a good thing Facebook remarketing has come up with many options that can give advertisers the push they need, with or without a website.
“Facebook is now practically a one-stop-shop for everything that you need in marketing?”
Huh?
It is self evident, though perhaps unintentional, from the content above that the author shows little marketing experience outside ads and posts via social media. Experience with publicity, pricing, distribution, retail, product, packaging, consumer research.. sure, you can run ad campaigns for games or sponsored content entirely on Facebook, but that is 20% of the discipline and applies merely to fringe industries.
Could an airline, soft drink brand or car maker run their end-to-end marketing operation purely from posts on Facebook and paid ads on Facebook?
Mumbrella – what is the editorial vetting process? As an industry website, some marketing scruples should be essential.
Spot on Sam. Marketing in a single vertical was never the smartest strategy. Probably even less so these days as media fragments at a fasted pace each year.