‘Can you fit me?’ lingerie ad banned by ad watchdog
An ad for Adelaide-based Innerware lingerie has been banned by the advertising watchdog due to the ad’s “relatively high level of sexual suggestion and nudity”. The ad features a woman dressed in underwear walking into a car workshop and asking “Can you fit me?”
(Ad courtesy of Ebiquity)
According to one complaint to the ASB: “The ad was discriminatory towards women and in very poor taste. It was highly inappropriate and had nothing to do with lingerie. I think it’s disgusting you allowed a commercial in this taste to air on TV.”
Are they banning provocation or tackiness?
In before comments like:
“lowest form of advertising”
“sex sells”
blah blah blah….
Huh. On first watch I thought it was a really sexist ad about fitting tyres. No, it’s just a really bad ad about fitting lingerie. Well, okay.
I find it fascinating that they are banning this ad for the reasons stated an you can walk into any gym and see women girating almost naked in music video’s that are seen by kids as young as 13.
Low production values and a contrived script sure but censored? Seriously another nail in the nanny state’s coffin.
Maybe she wanted 4 tyres?
What a prudish land we’re becoming, down-under.
4 tyres and a discount?
Seems to be straight out of the 80’s, yeah bad ad back then, but some of the best too, ever wonder why adverts are so BLAND now?
Nanny state.