Canberra’s Mix 106.3 rebrands to Kiis network branding
Canberra station Mix 106.3 has rebranded, adopting the look and feel of Australian Radio Network’s (ARN) Kiis Network.
The station is an established joint venture between ARN and Southern Cross Austereo (SCA) and will adopt the new branding as it continues to evolve in its market-leading position.
The announcement:
Don’t understand why all ‘KIIS’ stations don’t get rebranded as KIIS. The dial position is becoming a thing of the past as digital becomes the norm. Do the same as SCA are doing and brand it the same in each state.
This varies by city. While Sydney and Melbourne get the Top 40 KIIS branded stations for the Gen Z, other cities such as Brisbane and Adelaide retain their strong ‘Mix’ formats with the widest variety from the 80s to now. Canberra and Perth are the only stations which predominantly play classic rock. Demographics may differ between geographical markets. For instance, Brisbane Gen Z listeners will end up listening to Top 40 stations such as hit105 and Nova 106.9.