Canberra’s Mix 106.3 rebrands to Kiis network branding

Canberra station Mix 106.3 has rebranded, adopting the look and feel of Australian Radio Network’s (ARN) Kiis Network.

The station is an established joint venture between ARN and Southern Cross Austereo (SCA) and will adopt the new branding as it continues to evolve in its market-leading position.

The announcement:


Canberra FM Radio today announces the rebrand of Canberra’s MIX 106.3, integrating the look and feel of the station into Australian Radio Network’s national KIIS Network.

A joint venture between Australian Radio Network and Southern Cross Austereo, MIX 106.3’s adoption of the KIIS Network logo is part of the continued evolution of Canberra’s most popular radio station.

The fresh new look for Mix106.3 reflects the station’s position as a vibrant market-leader with a strong entertainment offering including Canberra’s own Kristen & Nige for Breakfast and the Wilko Show with Courts for the drive home, with Kennedy Molloy from 6pm each weekday.

Of the rebrand MIX 106.3 Canberra Content Director, Rod Cuddihy said: “MIX 106.3 has been part of Canberra life since our inception as 106.3 KIX FM in 1988. As MIX 106.3 has grown alongside Canberra’s evolution into Australia’s most progressive and contemporary city, it only makes sense that our logo does the same.

“The essence of what listeners love about MIX 106.3 remains unchanged but the rebrand has given us an opportunity to look at everything we do with a fresh approach and in so doing continue to create a station specifically for Canberra that is genuine, fun and celebrates everything that Canberran’s love about this incredible city.”

Canberra FM Radio General Manager, Craig Wagstaffsaid “This evolution with the new look and feel for the MIX 106.3 brand is certainly exciting for all of us at the station and something we hope that our audience and commercial partners will also like.”

Source: ARN media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.