Cancer Council anti-smoking ad: is this how they see you?

Cancer Council Western Australia has launched an anti-smoking campaign that pushes the idea that smokers are being marginalised since they have to smoke outside.

The ad, called ‘How you’re seen’, shows how smokers are now typically judged by their partners, family and friends when they are smoking.

The agency behind the campaign was Perth agency Gatecrasher. It was directed by Grant Sputore through Penguin Empire.


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