Cancer Council NSW appoints Archibald Williams for UX strategy

After a three way pitch, Archibald Williams has been appointed to lead Cancer Council NSW’s customer experience strategy.

The win for the Sydney independent creative agency will see it create a holistic customer strategy for the cancer charity. Archibald Williams has previously worked on the brand’s 7 Bridges and March Charge campaigns.

Cancer Council NSW’s logo

Lyndesy Rice, director of marketing and fundraising at Cancer Council NSW, said: “The vast majority of our funding comes from the community, so it’s absolutely vital that we give our supporters an exceptional experience whenever they engage with us. Becoming a truly supporter-first organisation is a different way of working for us, so we needed an agency partner who truly understood what we’re trying to do, had a clear roadmap for how to get us there and, most importantly, saw our supporters as people, not just numbers – and that’s exactly what we’ve got in Archibald Williams.”

Kiran Kaur, head of strategy at Archibald Williams, added: “There is such an incredible opportunity to truly make a difference by bringing together the overall supporter experience from the view of a customer’s lifetime.”

Archibald Williams’ approach will involve using its Value Accelerator customer planning model. The agency’s strategy is designed to bring together all customer touchpoints.

Archibald Williams has previously worked with Citibank and News Corp Australia’s News Prestige Network.

In May 2019, Spark Foundry won Cancer Council NSW’s media account from Initiative.


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