Cancer Council urges Australians to Get2it with bowel cancer testing via Herd MSL
The Cancer Council and the Australian Government have released a new campaign via Herd MSL, urging the nation to Get2it and participate in the National Bowel Cancer Screening Program (NBCSP).
The campaign, launched in the lead-up to this Wednesday’s State of Origin decider, features NRL stars and commentator, Petero Civoniceva, Geoff Toovey and Andrew Voss to drive the message.
In the video, Civoniceva, Toovey and Voss are seen doing an instruction session, commentating on a bowel screening test, much like they would a footy match. In a light-hearted tone, the campaign urges not only Australians aged 50 and over to take the test, but also people around them to support the process.
Voss said: “Bowel cancer awareness is a cause that really hits home for me because I’ve seen first-hand how devastating bowel cancer can be after my grandmother was diagnosed with bowel cancer late in the piece before sadly passing away.
“Early diagnosis could save your life, so I’m honoured to be able to partner with Cancer Council and the Australian Government to help Aussies prioritise their health, Get2It and do a bowel screening test,”
Cancer Council CEO, Professor Tanya Buchanan, said: “In the 424 hours, or 18 days, each Australian spends in the bathroom every two years, thousands of potentially life-saving samples could be taken. Countless lives can be saved if eligible Australians, especially those in their 50s swapped out time spent scrolling on their phones while on the loo, with bowel screening time.”
Bowel cancer is Australia’s second-biggest cancer killer, but the screening rate currently sits at just 43.5%. The NBCSP sends free bowel testing kits to eligible Australians aged 50 and 74 every two years.
Credits
PR and creative concept by Herd MSL
Video and production by Hug Media
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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topics
Andrew Voss
bowel cancer
Cancer Council
Geoff Toovey
Herd MSL
Petero Civoniceva
Professor Tanya Buchanan
Why does this advertisement not feature any women, they make up approximately 50% of all bowel cancer cases, this will only contribute to existing ignorance in the community, Cancer Council should know better
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