Cancer Council Victoria aims to engage CALD communities in new campaign, via Think HQ

December 4, 2023 10:10

Think HQ, and its multicultural community engagement arm CultureVerse, has partnered with Cancer Council Victoria to engage with culturally and linguistically diverse (CALD) audiences and increase bowel cancer screenings.

The new campaign specifically targets Punjabi, Hindi and Vietnamese-speaking groups in Victoria, encouraging them to use the free bowel screening tests Australians receive as part of the government’s national bowel cancer screening program.

Head of media and communications, prevention division at Cancer Council Victoria, Kelly Dienaar said: “Research shows that Australians who speak a language other than English participate in bowel screening at a much lower rate. Often, members of these communities face significant barriers to screening, ranging from not being aware of their risk of bowel cancer to waiting until symptoms occur before taking action or believing that their diet will protect them.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.