Cancer Institute targets young vapers in new intense campaign via Bastion

February 1, 2024 4:32

Aiming to highlight the health harms caused by vaping, the Cancer Institute NSW has launched a powerful new behavioural change campaign, via Bastion.

The campaign targets 14-24 year-olds, and features real stories from young Aussies who have experienced the harms of vaping first-hand.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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1 COMMENTS

Dropout 3 Feb 24

This feels a like a modern version of don’t smoke ads, hopefully it works but I dunno, find an insight my guys

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Cancer Institute targets young vapers in new intense campaign via Bastion

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