Candid Communications signs Matthew McConaughey’s co-founded Pantalones Tequila as client
Candid Communications is officially leading the local launch of Pantalones Tequila – a tequila brand founded by Academy Award-winning actor, Matthew McConaughey and his wife, entrepreneur, model and designer, Camila McConaughey.
The indie PR agency’s work is expected to deliver a hard launch for the brand in alcohol retailer Dan Murphy’s. The move will see the tequila earn its first major retail placement within the Australian market.
Pantalones Tequila is the latest alcohol brand to sign Candid Communications as a client.
The agency helped bring 818 Tequila from fashion model and reality TV star, Kendall Jenner, and Aviation Gin by actor and Australian box office star Ryan Reynolds, to Australia.
“We’re excited to help bring Pantalones Tequila to Australian consumers, adding to our growing portfolio of premium brands,” Candid Communications co-founder, Jodie Moses, said.
“It’s all about creating campaigns that resonate deeply with local audiences, and Pantalones has a brand story that Australians will love.”
2024 saw the indie agency usher in a number of clients to its roster, such as ready-made meal provider Dineamic, post-partum and pregnancy skincare brand Pure Mama, and Scottish whisky The Dalmore.
Other brands the agency works with include tax services organisation H&R Block Australia and automotive company Chery Australia.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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