Candid Communications signs Matthew McConaughey’s co-founded Pantalones Tequila as client

Candid Communications is officially leading the local launch of Pantalones Tequila – a tequila brand founded by Academy Award-winning actor, Matthew McConaughey and his wife, entrepreneur, model and designer, Camila McConaughey.

The indie PR agency’s work is expected to deliver a hard launch for the brand in alcohol retailer Dan Murphy’s. The move will see the tequila earn its first major retail placement within the Australian market.

Pantalones Tequila is the latest alcohol brand to sign Candid Communications as a client.