News

Cannes Day 3: Australia’s Young Lions bring home the bacon

lauren-cassar-tristan-burrell-cannes-media-young-lionsAustralia’s world-beating performance in the major Cannes Lions trophies continued this morning, with Universal McCann Sydney’s Lauren Cassar and Tristan Burrell winning the Young Media Lions.

It follows yesterday’s double grand prix win from Cummins Nitro for Tourism Queensland’s Best Job In The World.  

And the project’s domination of the event continued on the third day of the festival, with the campaign also winning gold for the agency in the Media Lions.  

Other Australian gold Media Lions went to:

  • Lowe Sydney for their Football Federation Australia “Missing H” work . Part of a strategy to build interest i n the team by talking up the opposition, it involved creating a group of Ghana supporters who painted the letters of the team on their bodies, but were missing the H.
  • Starcom Melbourne for Mars Chocolate balls

OMD Sydney got a silver for McDonald’s and a bronze for Fantastic Noodles.

Lavender Sydney got bronzes for the Youth Off the Streets charity. 303 Perth got a bronze for Ikea. Leo Burnett got a bronze for Earth Hour. Zenith Optimedia got a bronze for the TED696 project.

Meanwhile, Leo Burnett Sydney also won a Gold Lion in outdoor for Earth Hour. Meanwhile, Australia “bombed” in the Radio Lions.

In the Design Lions there are five Australian shortlistings.

And in the Cyber Lions, Clemenger BBDO has five of eight Australian nominations, along with an inevitable appearance from Cummins Nitro’s TQ Best Job again.

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing