Cannes Day five: Happy 100th, David Ogilvy; The Surface 2; Lions respond to judging critics
In Mumbrella’s coverage of the fifth day of the Cannes Lions festival featuring editor Tim Burrowes:
- Ogilvy & Mather’s Asia Pacific CEO Paul Heath reflects on the legacy of David Ogilvy, 100 years after his birth;
- The new technology that will soon be in Harvey Norman;
- Terry Savage responds to claims by Aussie media agency bosses that the judging system is flawed
Video production and editing: Brooke Hemphill
With the support of:
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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topics
Advertising
Cannes
David Ogilvy
Harvey Norman
Henry Tajer
John Sintras
Lions
Media
Media Lions
Microsoft
Surface
The greatest insight today at Cannes was from Rob Reilly, the Worldwide Chief Creative Officer of CP+B. Rob put forward a powerful plea to industry trade sites around the world to ban anonymous commenting. His argument was that this practice is detrimental to the creative industry, not because it hurts peoples feelings or egos, but because our clients read these articles. Clients need to take risks on creative, and when a client takes a risk and they see is negative comments on trade sites, it causes agencies to take a conservative approach to presenting creative and clients will become less likely to take risks in the fear of ridicule of their brand, or even worse their personal decision to give the agency a chance.
Yes, I see the irony in posting this comment anonymously.
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