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Cannes in-person canned, virtual event to take place in June

The organisers of the Cannes Lions have announced that after the postponement of last year’s awards due to COVID-19, Cannes Lions 2021 is to run as a fully digital experience. The event in Cannes, France, will not take place this year.

Earlier in the year the organisers had announced that an in-person event in Cannes France would proceed.

Cannes Lions Live will now run from 21-25 June, with Lion-winning work will be announced and awarded during  the virtual event.

Philip Thomas, chairman, of Lions said: “Over the last year, we’ve been consulting with our customers and working on our plans, including the development of Cannes Lions Live as part of the new Lions membership platform. We are now able to move fully to this format for 2021 – which will have all the celebration, inspiration and participation of Cannes Lions – to unite the global community virtually during Cannes Lions Live this June.”

Access to Cannes Lions Live is included in the fee for Lions Membership which will lunch in May. Annual Lions membership is priced at €249. All Lion winners, past and present, will be gifted complimentary membership.

Lions managing director, Simon Cook, added: “Cannes Lions Live will also signal the return of the Lions awards. After the benchmark of the awards was paused last year, we want to be able to give our community the chance to immerse themselves in the creative work once again. We’ll be championing the work on a huge scale – tracking progress throughout the week, analysing the winners, delivering insights, identifying new talent – it’s the return of the benchmark and a moment for the industry to reflect but also look forward.”

Further information on Cannes Lions Live will be released over the coming weeks, including details of the experiences and talent lined up to be a part of the week.

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