Cannes Lions Day 5: Local film hopes are all drink ads; Cannes quotes

If you can’t drink it then Aussie ad agencies can’t sell it, if shortlistings in the Film Lions are anything to go by.  

All eight Australian nominations in the category are for a drink of some type – mainly beer.

Clemenger BBDO Melbourne leads the way in the film shortlistings, with three for the Fosters Group, for Carlton Mid and Carlton Natural Blonde.

Publicis Mojo is also on the list for James Boag’s. And so is Droga 5 Sydney for its Anzac appeal done with VB.

Meanwhile BMF has also been shortlisted for a drink, albeit not an alcoholic one. Its Dare Iced coffee work is shortlisted twice.

The Furnace Sydney’s work for Solo is also on the list.

Selected Cannes commentary: 


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