Cannes Lions Day 5: Local film hopes are all drink ads; Cannes quotes
If you can’t drink it then Aussie ad agencies can’t sell it, if shortlistings in the Film Lions are anything to go by.
All eight Australian nominations in the category are for a drink of some type – mainly beer.
Clemenger BBDO Melbourne leads the way in the film shortlistings, with three for the Fosters Group, for Carlton Mid and Carlton Natural Blonde.
Publicis Mojo is also on the list for James Boag’s. And so is Droga 5 Sydney for its Anzac appeal done with VB.
Meanwhile BMF has also been shortlisted for a drink, albeit not an alcoholic one. Its Dare Iced coffee work is shortlisted twice.
The Furnace Sydney’s work for Solo is also on the list.
Selected Cannes commentary:
- “Breakfast the next day was a sombre affair – we had approx 24 hours left and a mediocre idea at best.” Young Media Lion winner Tristan Burrell reveals that it was hard going
- “It’s hard not to be a little bit impressed. But the GFC does give it a more measured, earnest kind of tone. People seem to be rushing to sessions like Uni students to make the next lecture.” Lowe Sydney CEO Stephen Pearson in AdNews
- “The common thread from the jurors, and on different juries, is that they looked on it as consumers themselves, and it impressed them as consumers, and they couldn’t help but love it.” James Livesley on Best Job in the World
- “The interest in social networks amongst delegates attending was very apparent. No more so than in the session featuring Biz Stone, one of the co-founders of Twitter.” Ikon’s Gary Hardwick in AdNews
- “There are several phrases that are absolute contradictions in terms. For example: Army Intelligence. Airline Food and English Summer. To this list I wish to add a Cannes-inspired candidate. French Service.” Sean Cummins discover that winning isn’t everything
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
topics
Advertising
agency
beer
business
Cannes
Carlton
Clemenger BBDO Melbourne
Dare Iced Coffee
Droga5
film
Fosters
Gary Hardwick
Ikon
James Livesley
Lions
Publicis Mojo
Sean Cummins
Stephen Pearson
