Cannes Lions now ‘festival of creativity’
Formerly known as an advertising festival, the Cannes Lions has changed its tag line to ‘International Festival of Creativity’.
The announcement:
London, 18 November 2010 – The organisers of Cannes Lions today announced that the event will be changing its strapline from “The International Advertising Festival” to “The International Festival of Creativity”. The move reflects the transformation of Cannes Lions over the last few years from being a celebration of creative excellence in advertising to now reflecting creative excellence in all forms of communication.
Launched in 1954, and originally known as the International Advertising Film Festival with only TV and Cinema ads being judged, the Festival has changed significantly in recent years to embrace communications in the broadest sense. In 2011, the international juries will award Lions in thirteen distinct categories: Film, Press, Outdoor, Cyber, Media, Direct, Radio, Promo & Activation, Design, PR, Film Craft, Titanium & Integrated and Creative Effectiveness.
