Cannes Lions splits Cyber category into three parts
Cannes Lions, the world’s biggest advertising festival, has created yet more revenue streams this year by dividing its digital category into three.
The move comes after the award category was described as a “Frankenstein’s monster” by juror James Hilton the chief creative officer of top international digital shop AKQA last year, with questions raised as to whether the Lions should continue to be organised by media or instead by categories such as FMCG or automotive.
Overnight organisers said this year the Cyber Lions will been split into social, branded technology and branded games categories to “stay in line with current digital trends” and “to better reflect the industry and in turn spark a renaissance of the Cyber Lions category”.
They have also released a video to explain the changes, featuring several prominent digital marketers.
https://www.youtube.com/watch?v=S7K2h8pceK8#t=43
Philip Thomas, CEO of Lions Festivals said: “The Cyber Lions have seen many changes since their launch back in 1998. More recently, with the ever-changing digital landscape and the introduction of the Mobile Lions category in 2012, it has become increasingly important to revise the structure and purpose of the category.”
Entries, which cost €425 (US$576) each, open for Cannes on January 23. The deadline for submissions is March 23.
