Canteen launches new brand platform ahead of National Bandanna Day

September 26, 2024 1:44

Not-for-profit organisation Canteen Australia has launched a new brand platform, investing in its long-term brand strategy ahead of National Bandanna Day next month, via AKQA.

To showcase how it supports young people navigating living with cancer, ‘The Flipside of Cancer’ reframes the experience with empathy and support, distilling the usually overwhelming moments of isolation, disorientation and more.

The new platform enables Canteen to highlight the distress young people feel, alongside the life-changing support the organisation can provide.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.