Canva and HubSpot unveil content creation partnership
Canva and HubSpot are partnering “to help growing businesses create on-brand content in minutes”.
The announcement:
HubSpot, the customer platform for scaling businesses, and Canva, the world’s only all-in-one visual communication platform, have today announced a partnership to help growing businesses create on-brand content in minutes.
In today’s attention economy, creativity is a competitive advantage. However, as marketers invest more in brand marketing and visual platforms, like YouTube, Instagram, and TikTok, small and medium-sized businesses are struggling to stand out with limited resources.*
This partnership aims to redesign the game – bringing together Canva’s complete design experience and Magic Studio AI tools directly into HubSpot’s customer platform. The embedded experience, accessed through a native “Design with Canva” button, enables teams to design, collaborate, and publish content without leaving their HubSpot portal.
“Visual storytelling is one of the most powerful ways to show, not tell, your story to customers—one image can do the work of a thousand words,” said Karen Ng, senior vice president of product & partnerships at HubSpot.
“By bringing together Canva’s creative platform with HubSpot’s customer platform, we’re making it fast and easy for teams to create professional designs at scale. Whether you’re a team of one or hundreds, this integration empowers you to meet the growing content demands of today’s market.”
How the integration works
The integration bridges the gap between creativity and productivity, enabling teams to design, create, and share content faster, without switching tabs or platforms.
With the enhanced integration, teams can now add Canva Pro Elements to their designs, comment and share Canva designs with their team, and find designs created in HubSpot on their Canva homepage.
In the HubSpot content editor, start by adding an image to your social post, ad, page, or email:
- Click the Upload icon and select “Design with Canva”
- Select a format for your Canva image
- If this is your first time using Canva in HubSpot, you’ll be prompted to log in to your Canva account or set up a new account
- Design your image in the Canva editor
- To save your design, in the upper right, click “Save”
“I believe that the combined power of HubSpot and Canva is a marketer’s dream to improve efficiencies and accelerate workflows. In today’s environment where we’re constantly challenged to do more with less, combining design and marketing tools in one place just makes sense,” shared Liz Cherry, marketing manager, HungryHungry.
The HubSpot and Canva integration is available globally for free across all HubSpot hubs and tiers with a Canva subscription. Enable the integration here.
*HubSpot 2025 State of Marketing Report
Source: Sling & Stone
Keep up to date with the latest in media and marketing
