Canva to buy Sydney-based adtech start-up Magicbrief

June 18, 2025 9:45

Australian AI-powered creative intelligence start-up Magicbrief is set to be acquired by Canva, signalling the visual communications giant’s push into the enterprise and marketing space.

Announced at the 2025 Cannes Lions International Festival of Creativity, the acquisition marks a major expansion of Canva’s platform. It will bring data, insights, and design together into one collaborative workflow.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.