Carat retains Tip Top account, extending 12-year relationship

July 8, 2020 10:09

Carat has extended its 12-year relationship with Tip Top Bakeries, retaining an account that includes the Tip Top, Abbott’s Village Bakery, Burgen, and Golden brands.

Tip Top’s marketing and innovation director, Brett Grebert, said Carat understands the business, which is a division of George Weston Foods and bakes more than a million products a day.

“Tip Top Bakeries have had a highly successful partnership with Carat and we view them as an extension of our team,” he said.

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.