Carat Sydney faces major leadership shake up as existing GM shifted to Mitchells

Andrew Norris

Andrew Norris

Carat Sydney is about to see a major leadership change with the media agency searching for a new Sydney managing director and new general manager, Mumbrella can reveal.

The move sees Mitchells/Carat veteran and current Carat Sydney managing director Andrew Norris moving to a new data and analytics role within the media agency, while general manager Angus Fraser is to join sister agency Mitchells, where he will be general manager Sydney and also head strategy for the new federal government account.

CEO of Carat Simon Ryan this afternoon confirmed to Mumbrella the change of leadership within the media agency and said that replacements would be named within the next month. 

Angus Fraser

Angus Fraser

Norris has been managing director of Carat Sydney for three and half years and prior to that was Mitchells NSW managing director for five years, while Fraser has been general manager for three years.

The major leadership changes come as Carat fights to retain the $220m Woolworths media account which has been up for pitch since February. The pitch is tipped to be resolved in the next fornight.

In the interim, all Sydney business matters are being run by Simon Ryan and Carat trading director Paul Brooks.

Nic Christensen 


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