Carat wins Event Hospitality and Entertainment media account, including QT Hotels and Rydges
Dentsu Aegis Network’s Carat has won the media strategy, planning and buying responsibilities for Event Hospitality and Entertainment – the parent company behind QT Hotels, Rydges Hotels & Resorts, Event Cinemas, Moonlight Cinemas and Thredbo.
The appointment was a result of a pitch process as the group looked to consolidate its media duties with one agency.
The group includes Event Cinemas
Victoria Doidge, director of brand, strategy and communications at Event, said Carat’s data capabilities got the agency across the line.
“We were looking to consolidate our media efforts with a single agency partner able to plan and execute strategically across all channels. Carat was selected following a competitive pitch, with the agency’s data consultative capabilities a key differentiator to their success,” she said.
Paul Brooks, CEO of Carat ANZ, said the companies had “shared priorities and areas of focus”.
“Event Hospitality and Entertainment shares our passion for and focus on data strategy as ‘make or break’ for all brands, Carat included, heading into the future. We look forward to working with them to leverage the combined data power of their impressive brand portfolio.”
