Care For Kids’ first brand campaign via Hardhat offers help for parents

Australia’s childcare search platform, Care For Kids has launched its new brand campaign via independent creative agency Hardhat.

The ‘Childcare, taken care of’ campaign comes at a time when the return to offices sees many Aussie parents in dire need of childcare services.

The brand campaign includes the first TVC for Care For Kids, supported by a suite of radio, out of home, digital and social assets which have begun rolling out over the weekend.


In conjunction with the brand campaign, Hardhat has worked with Care For Kids to develop and launch a new visual identity and design system in support of the digital platform that intends to match parents with their perfect childcare fit.

Lauren Simpson, chief marketing officer at Care For Kids said: “After two long years of parents balancing both work and kids from home, we’re delighted to provide a platform that’s as parent-friendly as it is intuitive. By enabling parents to find their perfect match through comparing childcare options based on reviews, price, facilities, ratings and more, families can easily make a choice based on what represents value to them. With already more than 3 million visiting our platform each year, we look forward to helping even more families take care of their
childcare needs.”

Glenn Dalton, executive creative director at Hardhat added: “Care for Kids is what it’s called, but help for parents is what it is. It’s been a privilege for us to work with the Care For Kids team and take a platform that has already proven useful for millions of parents, and give it a market-leading brand positioning and fresh new identity.”

Care for Kids – established almost 20 years ago – helps parents to find, compare and connect with the childcare that’s right for their family.

Hardhat was founded in 2005 by Dan Monheit and Justin Kabbani. The agency – now a team of 50 – builds brands through a combination of creativity and behavioural insights. Hardhat clients include Afterpay, Superhero, Bega Dairy and Drinks, Victoria University, Steggles, Lilydale, Simply Energy and DocuSign.


Creative Agency: Hardhat

Client: Care for Kids

Arthur Charlaftis – CEO

Lauren Simpson – CMO

Candace Lazarus – Strategic Brand and Marketing Specialist (Consultant)

Production Company: The Producers

Director – Cameron March

Executive Producer – Tanya Spencer

Post Production: Cutting Edge

Senior Offline Editor – Kerry Farrell

Colourist – Danny Scotting

Flame Compositor/ Finish Artist – Glenn Cone

Sound Design – Mike Lange

Executive Producer – Trelise Blade

Senior Post Producer – Samara Keune

Media Agency: Avenue C


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